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Author Hayes, Richard, 1968-

Title A scientist's guide to talking with the media : practical advice from the Union of Concerned Scientists / Richard Hayes and Daniel Grossman.

Imprint New Brunswick, N.J. : Rutgers University Press, c2006.

Item Status

Description xv, 200 p. : ill. ; 22 cm.
Bibliography Includes bibliographical references (p. [173]-181) and index.
Contents We need to talk -- Hope for the best, prepare for the worst -- Why reporters do what they do -- Do you hear what you're saying? -- Mastering the interview -- A reporter's most trusted source : you -- Choosing the right communication tools -- The scientist as celebrity and activist.
Subject Science in mass media.
Science news.
Science -- Public opinion.
Communication in science.
Added Author Grossman, Daniel, 1959-
Union of Concerned Scientists.
ISBN 0813538572 (alk. paper)
9780813538570 (alk. paper)
0813538580 (pbk. : alk. paper)
9780813538587 (pbk. : alk. paper)