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Author Wansink, Brian.

Title Marketing nutrition [electronic resource] : soy, functional foods, biotechnology, and obesity / Brian Wansink.

Imprint Urbana : University of Illinois Press, ©2005.

Item Status

Description 1 online resource ([xi], 206 pages :) : illustrations.
Series The food series
Food series.
Bibliography Includes bibliographical references (pages 197-204) and index.
Contents Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Communication in diet therapy.
Patient education.
Food habits.
Food Industry -- economics.
Consumer Satisfaction -- economics.
Genre/Form Electronic books.
Electronic books.
Other Form: Print version: Wansink, Brian. Marketing nutrition. Urbana : University of Illinois Press, ©2005 (DLC) 2004002526
ISBN 9780252092794 (electronic bk.)
0252092791 (electronic bk.)
0252029429 (cloth ; alk. paper)