Title Marketing nutrition : soy, functional foods, biotechnology, and obesity / Brian Wansink.

Publication Info.	Urbana : University of Illinois Press, [2005]
	©2005

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Online eBook. Access restricted to current Rider University students, faculty, and staff.
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Description	1 online resource (xi unnumbered pages, 206 pages :) : illustrations.
Physical Medium	polychrome
Description	text file
Series	The food series
	Food series.
Bibliography	Includes bibliographical references (pages 197-204) and index.
Contents	Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Communication in diet therapy.
	Communication in diet therapy.
	Patient education.
	Patient education.
	Food habits.
	Food habits.
	Nutrition.
	Nutrition.
	Nutrition.
	Marketing.
	Food Industry -- economics.
	Consumer Behavior -- economics.
Genre/Form	Electronic books.
	Electronic books.
Other Form:	Print version: Wansink, Brian. Marketing nutrition. Urbana : University of Illinois Press, ©2005 (DLC) 2004002526
ISBN	9780252092794 (electronic book)
	0252092791 (electronic book)
	9780252029424
	0252029429 (cloth ; alkaline paper)