Description |
1 online resource (xiii, 186 pages) |
Physical Medium |
polychrome |
Description |
text file |
Bibliography |
Includes bibliographical references and index. |
Contents |
The business reference question -- The business reference resource (aka the business reference database) -- Company research -- Industry research -- Company finance -- Investment research -- Consumer research and marketing/advertising -- Business (and other) statistics -- International business -- Small business -- Other handy business reference resources and tips -- Business reference wrap-up. |
Summary |
"In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An 'accidental business reference librarian by trade, ' Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide Explains how to conduct the reference interview, with tips for helping clients help themselves. Identifies important business resources, both free and fee-based. Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics. A detailed bibliography functions as both a standing reference for desk use as well as a collection development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business"--Provided by publisher. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Business libraries -- Reference services.
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Business libraries -- Reference services. |
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Business -- Bibliography -- Methodology.
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Business -- Bibliography. |
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Methodology. |
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Business literature -- Bibliography -- Methodology.
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Business literature. |
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Bibliography. |
Genre/Form |
Electronic books.
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Other Form: |
Print version: Ross, Celia. Making sense of business reference. Chicago : American Library Association, 2013 9780838910849 (DLC) 2012003524 (OCoLC)666224038 |
ISBN |
9780838995952 (electronic book) |
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0838995950 (electronic book) |
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9780838995969 (electronic book) |
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0838995969 (electronic book) |
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9780838995976 |
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0838995977 |
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9780838910849 (paper) |
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083891084X (paper) |
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