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Book
Author
Bullmore, J. J. D.
Title
Behind the scenes in advertising (mark III) : brands, business and beyond / Jeremy Bullmore.
Publication Info.
Henley-on-Thames : World Advertising Research Centre, 2003.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5821 .B85 2003
Available
---
Edition
3rd ed.
Description
ix, 309 pages : illustrations ; 25 cm
Note
"More bull more"--Cover.
"Revised 3rd edition."
Bibliography
Includes bibliographical references and index.
Subject
Advertising.
Advertising.
Marketing.
Marketing.
Added Author
World Advertising Research Centre.
Added Title
More bull more
ISBN
1841161322
