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book
BookPrinted Material
Author Clark, John B., 1935-

Title Marketing today : successes, failures, and turnarounds / John B. Clark.

Publication Info. Englewood Cliffs, N.J. : Prentice Hall, [1990]
©1990

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.1 .C54 1990    Lost and Paid  ---
Edition 2nd ed.
Description xvii, 238 pages ; 23 cm
Bibliography Includes bibliographical references.
Contents Successes -- McDonald's -- Federal express -- Anheuser-Busch -- Toys R Us -- Blue diamond growers -- Failures -- Sears Roebuck and company -- Navistar international corporation -- Delorean motro company -- Arena football -- Braniff inc -- Turnarounds -- Ford motor company -- Wollworth -- USA today -- Coca-Cola company -- Discover credit card.
Subject Marketing -- United States -- Case studies.
Marketing.
United States.
Genre/Form Case studies.
Subject Success in business -- United States -- Case studies.
Success in business.
Business failures -- United States -- Case studies.
Business failures.
Corporate turnarounds -- United States -- Case studies.
Corporate turnarounds.
Genre/Form Case studies.
ISBN 0135589665 : $15.25
9780135589663