| Description |
x, 221 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 203-207) and index. |
| Contents |
Introducing the new super consumer-- mom & her kid -- How did this happen? -- Life stages of the four-eyed, four-legged consumer -- Mom and kid motivators, or, Getting to win-win -- The decision-making process of 4i4l -- The mom & kid 4i4l consumer as a market -- How the 4i4l thinks -- Marketing to the 4i4l -- Developing insights--researching your 4i4l -- How to intercept your consumer--the 4i4l and its media -- Rules of engagement--how to communicate -- Exciting your consumer -- Some surprise 4i4l examples. |
| Subject |
Women consumers.
|
|
Women consumers. |
|
Child consumers.
|
|
Child consumers. |
|
Consumers -- Research.
|
|
Consumers -- Research. |
|
Marketing.
|
|
Marketing. |
|
Market segmentation.
|
|
Market segmentation. |
| Added Author |
Siegel, David L.
|
|
Livingston, Gregory.
|
| Added Title |
Mom & kid |
| ISBN |
0976697327 |
|
