| Description |
vii, 251 pages ; 26 cm |
| Summary |
"This volume presents an in-depth critical analysis of the Americanization process. Beginning with a survey of early European preoccupations, the book goes on to discuss European concerns regarding American influence after World War II. The goal of the analysis is the construction of an interpretative framework, allowing for a balanced approach to the study of Americanism abroad. "--Provided by publisher. |
| Bibliography |
Includes bibliographical references (pages 225-239) and index. |
| Contents |
Early European preoccupations with Americanism and Americanization -- European concerns about American influence after World War II -- U.S. engagements with Americanism and Americanization until the early 1930s -- Relevant developments during the New Deal and beyond -- Mapping the field of Americanization systematically -- Toward a more balanced approach to studying Americanization abroad -- An interpretive framework for further analysis -- Conceptualizing the reception of things American -- Americanization as U.S.-style corporate globalization. |
| Subject |
United States -- Relations.
|
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United States. |
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Relations. |
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Europe -- Civilization -- American influences.
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Europe. |
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Civilization. |
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Americanization.
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Americanization. |
| ISBN |
078642785X paperback alkaline paper |
|
9780786427857 paperback alkaline paper |
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