| Description |
xx, 345 pages : illustrations ; 27 cm. |
| Series |
Communication series
|
|
Communication series (TheCapitol.Net)
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
First steps -- Tools of the craft -- Developing a message and communications plan -- Interacting with reporters -- Overview of the media : print, radio, and TV -- Web-based and online communications -- Dealing with the principal -- Interview preparation -- Internal issues : experts, policy, numbers, leaks, lawyers, and language -- How to interact with congressional campaign operations -- Communications in a federal agency -- Crisis communications in public affairs -- Honest spin : the ethics of public relations. |
| Subject |
Public relations -- Handbooks, manuals, etc.
|
|
Public relations. |
| Genre/Form |
Handbooks and manuals.
|
| Subject |
Public relations -- United States -- Handbooks, manuals, etc.
|
|
United States. |
|
Publicity -- Management -- Handbooks, manuals, etc.
|
|
Publicity -- Management. |
|
Publicity. |
|
Public relations -- United States -- Management -- Handbooks, manuals, etc.
|
|
Management. |
|
Public relations and politics -- United States -- Handbooks, manuals, etc.
|
|
Public relations and politics. |
| Genre/Form |
Handbooks and manuals.
|
| ISBN |
1587330032 |
|
