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Bestseller
Title
Consumers and markets : analyzing behavioral shifts and emerging challenges / editors, Rajagopal, Raquel Castaño and David Flores.
Publication Info.
Hauppauge, New York : Nova Science Publishers Inc., [2016]
Item Status
Description
1 online resource.
text file
Series
Marketing and operations management research
Marketing and operations management research.
Note
Includes index.
Contents
Evolving global consumer markets -- Understanding consumers through marketing research -- Consumer-market symbiosis -- Consumer health information and decision-making -- Catalyzing buying propensity -- Innovation, technology and consumption -- Dysfunctional consumption patterns -- Serving consumers in emerging markets -- Managing consumer experience -- Future of consumers.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject
Marketing research.
Marketing research.
Consumer behavior.
Consumer behavior.
Marketing.
Marketing.
Genre/Form
Electronic books.
Added Author
Rajagopal, 1957- editor.
Castano, Raquel, 1962- editor.
Flores Villalba, David R., editor.
Other Form:
Print version: Consumers and markets Hauppauge, New York : Nova Science Publishers Inc., [2016] 9781634851220 (DLC) 2016013625
ISBN
9781634851367 (electronic book)
1634851366 (electronic book)
9781634851220 (hardcover)
1634851226 (hardcover)
