Title Developing, implementing & managing an effective marketing plan / Hal Goetsch.

Publication Info.	Chicago, Ill. : American Marketing Association ; Lincolnwood, Ill., U.S.A. : NTC Business Books, [1993]
	©1993

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.13 .G568 1993	Available	---

Description	xv, 249 pages : illustrations ; 25 cm
Bibliography	Includes bibliographical references (pages 238-241) and index.
Subject	Marketing -- Planning.
	Marketing -- Planning.
	Marketing -- Management.
	Marketing -- Management.
Added Title	Developing, implementing, and managing an effective marketing plan
ISBN	0844233706 : $49.95