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Book
Author
Goldman, Robert, 1949-
Title
Nike culture : the sign of the swoosh / Robert Goldman and Stephen Papson.
Publication Info.
London ; Thousand Oaks, Calif. : Sage Publications, 1998.
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5805 .G65 1998
Available
---
Description
vi, 194 pages : illustrations ; 25 cm.
Series
Core cultural icons
Core cultural icons.
Bibliography
Includes bibliographical references and index.
Subject
Advertising -- Social aspects -- United States -- Case studies.
Advertising -- Social aspects.
United States.
Genre/Form
Case studies.
Subject
Nike (Firm)
Nike (Firm)
Sports -- United States -- Marketing.
Sports.
Marketing.
Genre/Form
Case studies.
Added Author
Papson, Stephen.
ISBN
0761961488
0076196148
0761961496 paperback
