| Description |
1 online resource (191 pages) : color illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Contents |
""Cover""; ""Title Page""; ""Contents""; ""Chapter 1: SHELVING, DESIGNED TO SELL""; ""Chapter 2: BEYOND THE SHELF, DESIGNING FOR USAGE""; ""Chapter 3: WORKING WITH A BUDGET""; ""Chapter 4: NAMING SYSTEMS & VARIETIES""; ""Chapter 5: PRIMARY VS. SECONDARY PACKAGING""; ""Chapter 6: IN-HOUSE AGENCIES""; ""Chapter 7: MATERIALS & SUBSTRATES""; ""Chapter 8: BRAND REFRESH""; ""Chapter 9: COLOR""; ""Chapter 10: PHOTOGRAPHY & STYLING""; ""Chapter 11: DESIGNING FOR FOOD""; ""Chapter 12: HUMOR""; ""Chapter 13: PACKAGING FOR KIDS""; ""Chapter 14: SPIRITS, WINE & BEER""; ""Chapter 15: MAKE IT GIFTABLE"" |
|
""Chapter 16: ENDCAP""""DESIGNER CREDITS""; ""ABOUT THE AUTHOR"" |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Packaging -- Design.
|
|
Packaging -- Design. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Grip (Firm : Chicago, Ill.), responsible party. Best practices for graphic designers. Beverly, MA : Rockport Publishers, 2013 9781592538133 (DLC) 2013018122 (OCoLC)827258295 |
| ISBN |
9781610589529 (electronic book) |
|
1610589521 (electronic book) |
|
9781592538133 |
|
1592538134 |
|
