Title Marketing communications industry : entrepreneurial case studies / Gautam Raj Jain, Raunica Ahluwalia.

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Description	1 online resource (xiii, 189 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references (pages 32-33) and index.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Advertising -- India.
	Advertising.
	India.
	Marketing -- India.
	Marketing.
	Public relations -- India.
	Public relations.
	Entrepreneurship -- India -- Case studies.
	Entrepreneurship.
Genre/Form	Case studies.
	Electronic books.
	Case studies.
Added Author	Ahluwalia, Raunica, 1981-
Other Form:	Print version: Jain, Gautam Raj. Marketing communications industry. New Delhi, India ; Thousand Oaks, Calif. : Response Books, 2008 9788178298689 (DLC) 2008025828 (OCoLC)232327410
ISBN	9788132100515 (electronic book)
	8132100514 (electronic book)
	9788178298689
	8178298686