| Title |
Perspectives on marketing : the agency perspective / Jason I. Miletsky ; the client perspective / Michael Hand. |
|
| Description |
xvii, 377 pages : portraits ; 23 cm |
| Note |
Includes index. |
| Contents |
The relationship -- The foundations -- Getting to work -- Evaluation -- Just for fun. |
| Subject |
Marketing.
|
|
Marketing. |
| Added Author |
Hand, Michael.
|
| ISBN |
9781598638714 paperback |
|
1598638718 paperback |
|
