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Authors (1-4 of 4)
Park, C. Whan.
1 Book 1994 AMA Winter Educators' Conference : marketing theory and applications AMA Winter Educators' Conference (1994 : Saint Petersburg, Fla.) Chicago, Ill. : American Marketing Association, [1994] Rating: Item Status
2 Bestseller Brand meaning management Bingley, England : Emerald, 2015. First edition. Rating: Electronic Resources More... Item Status
3 Bestseller Handbook of brand relationships Armonk, N.Y. : M.E. Sharpe, [2009] Rating: Electronic Resources More... Item Status
4 Bestseller Handbook of brand relationships London ; New York : Routledge, 2015. Rating: Electronic Resources More... Item Status

Resources

1994 AMA Winter Educators' Conference : marketing theory and applications