Title How to develop successful new products / Jerry Patrick.

Publication Info.	Lincolnwood, Ill. : NTC Business Books ; Chicago : American Marketing Association, [1997]
	©1997

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HF5415.153 .P34 1997 1997	Available	---

Description	viii, 214 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 197-200) and index.
Subject	New products -- Marketing.
	New products -- Marketing.
	Product management.
	Product management.
ISBN	0844236624