Title Practical marketing research / Jeffrey L. Pope.

Publication Info.	New York : AMACOM, [1993]
	©1993

Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook

Item Status

Edition	New, updated ed.
Description	1 online resource (x, 325 pages) : illustrations
Physical Medium	polychrome
Description	text file
Bibliography	Includes bibliographical references and index.
Contents	The role of research in business -- Choosing the interviewing method -- Step by step through a research project -- Solving specific marketing problems -- Research tools -- Working with research companies.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Marketing research.
	Marketing research.
Genre/Form	Electronic books.
Other Form:	Print version: Pope, Jeffrey L. Practical marketing research. New, updated ed. New York : AMACOM, ©1993 0814450865 (DLC) 92030310 (OCoLC)26502790
ISBN	0585098549 (electronic book)
	9780585098548 (electronic book)
	9780814450864
	0814450865
	0814450865