| Description |
1 online resource (263 pages) |
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text file |
| Summary |
Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? The year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. This book is about that growing reliance. While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It. |
| Contents |
Acknowledgements; Chapter 1 Introduction; Chapter 2 The Theory and Use of Political Advertising; Chapter 3 The 1993 Canadian Federal Election: Background and Party Advertising Strategies; Chapter 4 Contextual Analysis of Political Advertising: The Attack Mode on English-Language TV; Chapter 5 Political Ads on Quebec TV during the 1993 Federal Election; Chapter 6 The Role of Images in Quebec Political Advertising; Chapter 7 Quantitative Assessment of Advertising Effects: Survey Data. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Canada. Parliament -- Elections, 1993.
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Canada. Parliament. |
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Advertising, Political -- Canada.
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Advertising, Political. |
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Canada. |
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Television in politics -- Canada.
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Television in politics. |
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Negativism.
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Negativism. |
| Genre/Form |
Electronic books.
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| Added Author |
Repentigny, Michel de.
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Cunningham, Stanley B.
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Soderlund, Walter C.
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Hildebrandt, Kai.
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| Other Form: |
Print version: Romanow, Walter I. Television Advertising in Canadian Elections : The Attack Mode, 1993. Waterloo : Wilfrid Laurier University Press, ©2006 9780889203235 |
| ISBN |
9780889206298 (electronic book) |
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0889206295 (electronic book) |
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