| Description |
394 pages, 8 unnumbered pages of plates : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Timeline of the modern era -- Visionaries shape the industry -- Laying a foundation : ownership and administration -- From simple ambition to sports institution -- Sports stew : society, politics, and traditions influencing the games -- TV is king -- Sponsorship : developing a marketing platform -- The stadium game -- Leveraging the sports platform in the modern era -- Goin' global -- Sell, sell, sell -- The future : owning and shaping the sports industry. |
| Subject |
Sports -- Economic aspects.
|
|
Sports -- Economic aspects. |
|
Sports -- Marketing.
|
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Sports -- Marketing. |
| ISBN |
159102112X alkaline paper |
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