| Title |
Advertising ratios & budgets. |
|
| Imprint |
Lincolnshire, Ill. : Schonfeld & Associates |
|
| Moore Reference Room
|
HF5801 .A344 2014 |
Lib Use Only |
--- |
Has accompanying CD-ROM containing database. |
|
| Description |
volumes ; 28 cm |
| Current Frequency |
Annual |
| Note |
"Historical and forecasted advertising budgets and ratios covering the period ..." |
|
From the "Read Me" file on accompanying CD-ROM: June 2014. Advertising Ratios & Budgets (2014 edition) contains company and industry data as found in ADCOMPS.XLS and ADINDS.XLS. ADCOMPS.XLS contains 4939 company records in order by SIC and within SIC by company name. The data is formatted as follows: Company name (Alphanumeric); Industry SIC code (Numeric); Ad spending (million $ - 2013) (Numeric); Ad spending (million $ - 2014) (Numeric); Ad spending (million $ - 2015) (Numeric); Ad to sales ratio (low) (Numeric with decimal point); Ad to sales ratio (2014) (Numeric with decimal point); Ad to sales ratio (high) (Numeric with decimal point); Ad to margin ratio (low) (Numeric with decimal point); Ad to margin ratio (2014) (Numeric with decimal point); Ad to margin ratio (high) (Numeric with decimal point); Ad spending annual growth rate (Numeric with decimal pt); Sales annual growth rate (Numeric with decimal point); Industry name(Alphanumeric); City of incorporation (Alphanumeric); State (Alphanumeric); Country (Alphanumeric); Zip/Postal code (Alphanumeric); NAICS code (Numeric); NAICS description (Alphanumeric);Estimate type (Alphanumeric: E, R or blank). ADINDS.XLS contains 325 industry records in order by SIC code. The data is formatted in a very similar fashion to the company records as follows: Industry name (Alphanumeric); Industry SIC code (Numeric); Ad spending (million $ - 2013) (Numeric); Ad spending (million $ - 2014) (Numeric); Ad spending (million $ - 2015) (Numeric); Ad to sales ratio (low) (Numeric with decimal point); Ad to sales ratio (2014) (Numeric with decimal point); Ad to sales ratio (high) (Numeric with decimal point); Ad to margin ratio (low) (Numeric with decimal point); Ad to margin ratio (2014) (Numeric with decimal point); Ad to margin ratio (high) (Numeric with decimal point); Ad spending annual growth rate (Numeric with decimal pt); Sales annual growth rate (Numeric with decimal point). In the above numeric fields, the value -10000 represents missing or unavailable data. |
| Form |
Also issued in electronic format. |
| Subject |
Advertising -- United States -- Finance -- Statistics -- Periodicals.
|
|
Advertising. |
|
United States. |
|
Finance. |
| Genre/Form |
Statistics.
|
|
Periodicals.
|
| Subject |
Advertising -- United States -- Costs -- Statistics -- Periodicals.
|
|
Advertising -- Costs. |
|
Advertising -- Finance. |
| Genre/Form |
Statistics.
|
|
Periodicals.
|
| Added Author |
Schonfeld & Associates.
|
| Added Title |
Advertising ratios and budgets |
| Other Form: |
Online version: Advertising ratios & budgets (OCoLC)761953816 |
|
