| Description |
1 online resource (x, 307 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
International business and management ; 18
|
|
International business and management series ; 18.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
For marketers, the internet is increasing in importance. One important marketing issue is how to initiate, develop, and manage relationships with customers through the internet. This holds true for marketing of goods and services, in domestic as well as international markets. This book aims to improve our knowledge on utilization of the internet in marketing. The book will supply theoretical as well empirical knowledge on managing customer relationships on the Internet. This book also contributes to the development of theory to explain the internationalization process of internet firms by prop. |
| Contents |
Cover; Contents; Contributors; The Development of Research on Marketing: A Historical Perspective; Part I; Chapter 1 E-Service and Knowledge Formation: The Use of a Web-Based E-Messaging System in HealthCare; Chapter 2 Mobile Solutions in Logistics: Effects on Activities in a Hospital Environment; Chapter 3 Technology-Driven Discovery as a Catalyst for Entrepreneurial Action: A Case Study of the Implementation of Information Technology in a Group of Firms; Chapter 4 Resource Dependence Theory in an E-Grocery BTC Context: The Case of Speciality E-Grocer X. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Customer relations -- Management.
|
|
Customer relations -- Management. |
|
Relationship marketing.
|
|
Relationship marketing. |
|
Internet marketing.
|
|
Internet marketing. |
| Genre/Form |
Electronic books.
|
| Added Author |
Lindstrand, Angelika.
|
|
Johanson, Jan, 1934-
|
|
Sharma, Dharma Deo.
|
| Other Form: |
Print version: Managing customer relationships on the internet. Amsterdam ; Oxford : Elsevier, 2006 9780080441245 0080441246 (OCoLC)62089584 |
| ISBN |
9780080479071 (electronic book) |
|
0080479073 (electronic book) |
|
0080441246 (Cloth) |
|
