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Bestseller
BestsellerE-book
Author Hansen, Derek L.

Title Analyzing social media networks with NodeXL : insights from a connected world / Derek L. Hansen, Ben Schneiderman, Marc A. Smith.

Publication Info. Burlington, MA : Morgan Kaufmann, [2011]
©2011

Item Status

Description 1 online resource (xv, 284 pages) : color illustrations
Physical Medium polychrome
Description text file
Summary "Businesses, entrepreneurs, individuals, and government agencies alike are looking to social network analysis (SNA) tools for insight into trends, connections, and fluctuations in social media. Microsoft's NodeXL is a free, open-source SNA plug-in for use with Excel. It provides instant graphical representation of relationships of complex networked data. But it goes further than other SNA tools -- NodeXL was developed by a multidisciplinary team of experts that bring together information studies, computer science, sociology, human-computer interaction, and over 20 years of visual analytic theory and information visualization into a simple tool anyone can use. This makes NodeXL of interest not only to end-users but also to researchers and students studying visual and network analytics and their application in the real world. In Analyzing Social Media Networks with NodeXL, members of the NodeXL development team up provide readers with a thorough and practical guide for using the tool while also explaining the development behind each feature. Blending the theoretical with the practical, this book applies specific SNA instructions directly to NodeXL, but the theory behind the implementation can be applied to any SNA."--Resource description.
Bibliography Includes bibliographical references and index.
Contents Getting started with analyzing social media networks -- NodeXL tutorial: learning by doing -- Social media network analysis case studies.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject NodeXL.
NodeXL.
NodeXL.
Data mining -- Computer programs.
Data mining.
Computer programs.
Information visualization -- Computer programs.
Information visualization -- Computer programs.
Information visualization.
Webometrics -- Computer programs.
Webometrics.
Online social networks.
Online social networks.
Genre/Form Electronic books.
Added Author Schneiderman, Ben.
Smith, Marc A., 1965-
Other Form: Print version: Hansen, Derek L. Analyzing social media networks with NodeXL. Burlington, MA : Morgan Kaufmann, ©2011 9780123822291 (DLC) 2010019806 (OCoLC)633138911
ISBN 9780123822307 (electronic book)
0123822300 (electronic book)
0123822297 (paperback ; alkaline paper)
9780123822291 (paperback ; alkaline paper)
Standard No. 9786612738128