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Title The chewing gum war [videorecording] : a case study in market share / a co-production of the BBC and The Open University ; produced and directed by Charles Miller.

Imprint Princeton, N.J. : Films for the Humanities & Sciences, c2007.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Video  HD9970.5.C454 C44 2007    Available  Ask at Circulation Desk
Description 1 DVD (28 min.) : sd., col. with b&w sequences ; 4 3/4 in.
System Details DVD-R.
Language Closed-captioned for the hearing impaired.
Performer Reporter, Libby Potter.
Credits Editor, Clive Edwards.
Note Originally produced as an episode of the BBC television series: The money programme.
Summary Focuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register.
Genre/Form DVD-Video discs.
Subject Wm. Wrigley Jr. Company.
Cadbury Schweppes.
Chewing gum industry.
Chewing gum.
Genre/Form Documentary television programs.
Films for the hearing impaired.
Added Author Miller, Charles, 1957-
Potter, Libby. Reporter.
British Broadcasting Corporation.
Open University.
Films for the Humanities (Firm)
Added Title Money programme (Television program)
Music No. 39354 Films for the Humanities & Sciences