1 DVD (28 min.) : sd., col. with b&w sequences ; 4 3/4 in.
Closed-captioned for the hearing impaired.
Reporter, Libby Potter.
Editor, Clive Edwards.
Originally produced as an episode of the BBC television series: The money programme.
Focuses on two major chewing gum companies, Wrigley's and Cadbury Schweppes. Simon Baldry, Managing Director of Cadbury Trebor Bassett, and Gharry Eccles, Managing Director of Wrigley's UK, take turns explaining their business strategies, while retailers describe how the chewing gum battle is playing out at the cash register.