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BookPrinted Material
Author Orme, Bryan K.

Title Getting started with conjoint analysis : strategies for product design and pricing research / Bryan K. Orme.

Imprint Madison, WI : Research Publishers, c2010.

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5415.3 .O75 2010    Available  ---
Edition 2nd ed.
Description xviii, 210 p. : ill. ; 24 cm.
Bibliography Includes bibliographical references (p. 201-205) and index.
Summary "Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students"--Page ix.
Contents Managerial overview of conjoint analysis -- Understanding the value of conjoint analysis -- A short history of conjoint analysis -- Choosing a conjoint method -- Formulating attributes and levels in conjoint analysis -- Sample size issues for conjoint analysis -- Traditional conjoint analysis with Excel -- Interpreting the results of conjoint analysis -- Market simulators for conjoint analysis -- Maximum difference scaling -- Adaptive choice-based conjoint -- How conjoint analysis is used in industry.
Subject Conjoint analysis (Marketing)
Market surveys.
ISBN 9780972729772