Title Sneaker wars : the enemy brothers who founded Adidas and Puma and the family feud that forever changed the business of sport / Barbara Smit.

Publication Info.	New York : Ecco, [2008]
	©2008

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Table of contents only

Item Status

Location	Call No.	Status	OPAC Message	Public Note	Gift Note
Moore Stacks	HD9992.G34 A355 2008	Available	---

Edition	1st ed.
Description	xvi, 384 pages : illustrations ; 24 cm
Bibliography	Includes bibliographical references (pages 345-368) and index.
Summary	Traces the fierce rivalry between brothers Adi and Rudi Dassler, who launched a successful shoe business from their mother's laundry room in Germany before a bitter feud prompted their separation and launch of competitors Adidas and Puma.
Contents	Two brothers, one feud -- Champions of the world -- Multibillion-dollar rescue.
Subject	Dassler, Adi, 1900-1978.
	Dassler, Adi, 1900-1978.
	Dassler, Rudi, 1898-1974.
	Dassler, Rudi, 1898-1974.
	Adidas-Salomon AG.
	Adidas-Salomon AG.
	PUMA AG Rudolf Dassler Sport.
	PUMA AG Rudolf Dassler Sport.
	Footwear industry -- Germany -- History.
	Footwear industry.
	Germany.
	History.
	Sporting goods industry -- Germany -- History.
	Sporting goods industry.
	Athletic shoes -- History.
	Athletic shoes.
ISBN	9780061246579
	0061246573