Description |
1 online resource (255 pages) |
|
data file |
Bibliography |
Includes bibliographical references and index. |
Summary |
Annotation The author offers a linguistic analysis of job advertising as an instrument of employer branding, investigating how the creation of the employer brand and the projection of employee value proposition are realised linguistically in a corpus of online job advertisements. The study is methodologically grounded in the current approaches to discourse analysis and business/organisational communication, as it is broadly understood, with particular emphasis on genre and register analysis, the language of persuasion and evaluation, as well as the language of (organisational) values. |
Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
Subject |
Help-wanted advertising -- Language.
|
|
Help-wanted advertising. |
|
Branding (Marketing) -- Language.
|
|
Branding (Marketing) |
|
Discourse analysis.
|
|
Discourse analysis. |
|
Corpora (Linguistics)
|
|
Corpora (Linguistics) |
Genre/Form |
Electronic books.
|
Other Form: |
Print version: 9781443876544 1443876542 (OCoLC)911017384 |
ISBN |
9781443884587 (Electronic book (PDF format) |
|
1443884588 |
|
9781443876544 |
|
1443876542 |
|