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Bestseller
BestsellerE-book
Author Santo, Avi, author.

Title Selling the Silver Bullet : the Lone Ranger and transmedia brand licensing / Avi Santo.

Publication Info. Austin : University of Texas Press, 2015.
Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Edition First edition.
Description 1 online resource.
Physical Medium polychrome
Description text file
Series Texas film and media studies series
Texas film and media studies series.
Bibliography Includes bibliographical references and index.
Contents Hi-Yo licensing -- Putting on the mask : character licensing before the Lone Ranger -- Building the franchise one market at a time : the Lone Ranger's extra-textual career in the late 1930s -- The Lone Ranger and the law : the construction of corporate authorship -- Containing the ranger : postwar cultural (re)branding and the industrial logics of containment -- Managing a legend : the troubled career of the Lone Ranger as heritage brand -- The Lone Ranger and the Mouse House together at last? : new twenty-first-century partnerships in the licensing biz -- Parting shots.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Lone Ranger (Fictitious character)
Lone Ranger (Fictitious character)
Product management.
Product management.
License agreements.
License agreements.
Character merchandising.
Character merchandising.
Branding (Marketing)
Branding (Marketing)
branding.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
PERFORMING ARTS / Radio / History & Criticism.
Other Form: Print version: Santo, Avi. Selling the Silver Bullet. First edition 9780292772533 (DLC) 2014040041 (OCoLC)892728376
ISBN 9781477303962 (electronic book)
1477303960 (electronic book)
9781477303979 (non-library e-book)
1477303979 (non-library e-book)
9780292772533
029277253X
9780292772540
0292772548
Sudoc No. Z UA380.8 SA59se.

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