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Book
Author
Hanssens, Dominique M.
Title
Market response models : econometric and time series analysis / Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz.
Publication Info.
Boston : Kluwer Academic Publishers, [1990]
©1990
Item Status
Location
Call No.
Status
OPAC Message
Public Note
Gift Note
Moore Stacks
HF5415.3 .H36 1990
Available
---
Description
xii, 388 pages : illustrations ; 24 cm.
Series
International series in quantitative marketing
International series in quantitative marketing.
Note
"ISQM2"--P. [4] of cover.
Includes indexes.
Bibliography
Bibliography: pages 339-380.
Subject
Etudes de marché.
Ventes -- Prévisions.
Série chronologique.
Market surveys -- Econometric models.
Market surveys -- Econometric models.
Market surveys.
Sales forecasting -- Econometric models.
Sales forecasting -- Econometric models.
Sales forecasting.
Time-series analysis.
Time-series analysis.
Added Author
Parsons, Leonard J.
Schultz, Randall L.
ISBN
079239013X
