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book
BookPrinted Material
Author Warner, Charles, 1932-

Title Broadcast and cable selling / Charles Warner.

Publication Info. Belmont, Calif. : Wadsworth Pub. Co., [1986]
©1986

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  HF5439.B67 W37 1986    Available  ---
Description xii, 452 pages : illustrations ; 24 cm.
Series Wadsworth series in mass communication
Wadsworth series in mass communication.
Bibliography Includes bibliographies and index.
Subject Selling -- Broadcast advertising.
Selling -- Broadcast advertising.
ISBN 0534053289