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Author Batten, Frank, 1927-2009.

Title The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank.

Publication Info. Boston, Mass. : Harvard Business School Press, 2002.
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Table of contents

Item Status

Location Call No. Status OPAC Message Public Note Gift Note
 Moore Stacks  QC877.5 .B38 2002    Available  ---
Description xi, 276 pages, 16 unnumbered pages of plates : illustrations (some color) ; 24 cm
Note Includes index.
Contents Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
Subject Weather Channel (United States) -- History -- 20th century.
Television weathercasting -- Georgia -- Atlanta -- History -- 20th century.
Television weathercasting.
Georgia -- Atlanta.
History.
Chronological Term 20th century
Subject Weather Channel. -- History -- 20th century.
Added Author Cruikshank, Jeffrey L.
ISBN 1578515599 alkaline paper
1578515998

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