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Bestseller
Author
Rutherford, David.
Title
Vulcans, earthlings and marketing ROI : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Publication Info.
Waterloo, Ont. : Wilfrid Laurier University Press, [2008]
©2008
Online access
Online eBook. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading this eBook
Item Status
Description
1 online resource (xvi, 155 pages) : illustrations
Physical Medium
polychrome
Description
text file
Note
Co-published by the Institute of Communication Agencies.
Bibliography
Includes bibliographical references (pages 135-137) and index.
Local Note
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject
Advertising -- Rate of return.
Advertising -- Rate of return.
Brand name products -- Valuation.
Brand name products -- Valuation.
Brand name products.
Marketing -- Finance.
Marketing -- Finance.
Marketing.
Rate of return.
Rate of return.
Genre/Form
Electronic books.
Computer network resources.
Added Author
Knowles, Jonathan.
Institute of Communication Agencies.
Other Form:
Print version: Rutherford, David. Vulcans, earthlings and marketing ROI. Waterloo, Ont. : Wilfrid Laurier University Press, ©2008 9781554580316 1554580315 (OCoLC)181492200
ISBN
1554580315 (paperback)
9781554580316 (paperback)
9781435644489 (electronic book)
1435644484 (electronic book)
9781554581252 (electronic book)
1554581257 (electronic book)
9781554580316 (paperback)