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005 20160527040935.5
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008 120227s2011 enk ob 001 0 eng d
019 780141234|a783119663|a785782925|a794619293|a817062025
020 9781409440383|q(electronic book)
020 1409440389|q(electronic book)
020 1283480115
020 9781283480116
020 |z9781409440376
020 |z1409440370
024 8 9786613480118
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|z(OCoLC)785782925|z(OCoLC)794619293|z(OCoLC)817062025
037 348011|bMIL
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049 RIDW
050 4 Q223|b.C536 2011eb
072 7 SCI|x075000|2bisacsh
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090 Q223|b.C536 2011eb
100 1 Clare, John.|0https://id.loc.gov/authorities/names/
no2001016560
245 10 Communicating clearly about science and medicine :|bmaking
data presentations as simple as possible-- but no simpler
/|cby John Clare.
264 1 Farnham, Surrey, England ;|aBurlington, VT :|bGower,
|c[2011]
264 4 |c©2011
300 1 online resource
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
340 |gpolychrome|2rdacc
347 text file|2rdaft
504 Includes bibliographical references and index.
505 0 Science communication in the 21st century -- The seven
challenges of communicating science -- Preparing your talk
-- Illustrating your talk -- The performance : delivering
your talk -- Medicine and science in the media -- Media
interview techniques -- Every interaction counts.
520 Scientific communication is challenging. The subject
matter is complex and often requires a certain level of
knowledge to understand it correctly; describing hazard
ratios, interpreting Kaplan Meier curves and explaining
confounding factors is different from talking about a new
car or clothing range. Processes, for example in clinical
trials, are laborious and tedious and knowing how much of
the detail to include and exclude requires judgement.
Conclusions are rarely clear cut making communicating
statistical risk and probability tough, especially to non-
statisticians and non-scientists such as journalists.
Communicating Clearly about Science and Medicine looks at
these and many more challenges, then introduces powerful
techniques for overcoming them. It will help you develop
and deliver impactful presentations on medical and
scientific data and tell a clear, compelling story based
on your research findings. It will show you how to develop
clear messages and themes, while adhering to the advice
attributed to Einstein: 'Make things as simple as possible
... but not simpler.'John Clare illustrates how to
communicate clearly the risks and benefits contained in a
complex data set, and balance the hope and the hype. He
explains how to avoid the 'miracle cure' or 'killer drug'
headlines which are so common and teaches you how to
combine the accuracy of peer-to-peer reviewed science with
the narrative skills of journalism.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Communication in science.|0https://id.loc.gov/authorities/
subjects/sh85029094
650 7 Communication in science.|2fast|0https://id.worldcat.org/
fast/870268
655 4 Electronic books.
776 08 |iPrint version:|aClare, John.|tCommunicating clearly
about science and medicine.|dFarnham, Surrey, England ;
Burlington, VT : Gower, ©2011|z9781409440376|w(DLC)
2011036096|w(OCoLC)755004180
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=436694|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
901 MARCIVE 20231220
948 |d20160607|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
