LEADER 00000cam a2200637Ia 4500 001 ocn536309532 003 OCoLC 005 20160527041128.6 006 m o d 007 cr mnu---unuuu 008 100212s2010 enka ob 001 0 eng d 010 2009031328 019 657205610 020 9780199741533|q(electronic book) 020 0199741530|q(electronic book) 020 |z9780199732050|q(paperback ;|qalkaline paper) 020 |z0199732051|q(paperback ;|qalkaline paper) 024 8 9786612701702 035 (OCoLC)536309532|z(OCoLC)657205610 037 270170|bMIL 040 MERUC|beng|epn|cMERUC|dN$T|dYDXCP|dEBLCP|dE7B|dOCLCQ|dOSU |dOCLCQ|dDEBSZ|dOCLCQ|dCDX|dOCLCF|dOCLCQ 049 RIDW 050 4 Q223|b.M399 2010eb 072 7 SCI|x043000|2bisacsh 082 04 507.2|222 090 Q223|b.M399 2010eb 100 1 Meredith, Dennis.|0https://id.loc.gov/authorities/names/ nr2005006360 245 10 Explaining research :|bhow to reach key audiences to advance your work /|cDennis Meredith. 264 1 Oxford ;|aNew York :|bOxford University Press,|c[2010] 264 4 |c©2010 300 1 online resource (xiv, 357 pages) :|billustrations 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 500 Includes index. 504 Bibliographical references available online at http: // www.explainingresearch.com/index.php?page _id=271. 505 0 Introduction : Explaining your research is a professional necessity -- Learning a new communications paradigm. Understand your audiences -- Plan your research communication strategy -- Effectively reaching your peers. Give compelling talks -- Develop informative visuals -- Create effective poster presentations -- Write clear research explanations -- Build a quality web site -- Engaging lay audiences. Forge your research communications strategy -- The essential news release -- Craft releases that tell your research story -- Target releases to key audiences -- Produce effective research photography -- Produce informative research videos -- Organize dynamic multimedia presentations -- Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars -- Write popular articles, op-eds, and essays -- Author popular books -- Become a public educator -- Persuade administrators, donors, and legislators -- Explaining your research through the media. Parse publicity's pros and cons -- Understand journalists -- Meet journalists' needs -- Prepare for media interviews -- Make the interview work for you -- Protect yourself from communication traps -- Manage media relations at scientific meetings -- Should you be a public scientist? 520 1 "Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach the key audiences, emphasizing that a strong understanding of each audience allows a more effective communication tailored to its unique background and needs. The book features revealing insights from scores of the country's leading science communication experts, including academics, authors, journalists, and public information officers"-- Jacket. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Communication in science.|0https://id.loc.gov/authorities/ subjects/sh85029094 650 0 Research.|0https://id.loc.gov/authorities/subjects/ sh85113021 650 7 Communication in science.|2fast|0https://id.worldcat.org/ fast/870268 650 7 Research.|2fast|0https://id.worldcat.org/fast/1095153 655 0 Electronic books. 655 4 Electronic books. 776 08 |iPrint version:|aMeredith, Dennis.|tExplaining research. |dOxford ; New York : Oxford University Press, 2010 |z9780199732050 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=308148|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160616|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID