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LEADER 00000cam a2200565Ii 4500 
001    ocn933741403 
003    OCoLC 
005    20170127063403.6 
006    m     o  d         
007    cr cnu---unuuu 
008    160105t20162016mou     ob   s001 0 eng d 
020    9781611175622|qelectronic bk. 
020    1611175623|qelectronic bk. 
020    |z9781611175615 
020    |z1611175615 
035    (OCoLC)933741403 
040    N$T|beng|erda|epn|cN$T|dN$T|dIDEBK|dCDX|dEBLCP|dCUS|dDEBSZ
049    RIDW 
050  4 Q223 
072  7 SCI|x075000|2bisacsh 
082 04 501/.4|223 
084    LAN015000|2bisacsh 
090    Q223 
100 1  Buehl, Jonathan,|eauthor. 
245 10 Assembling arguments :|bmultimodal rhetoric and scientific
       discourse /|cJonathan Buehl. 
264  1 Columbia :|bUniversity of South Carolina Press,|c[2016] 
264  4 |c©2016 
300    1 online resource. 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
490 1  Studies in rhetoric/communication 
504    Includes bibliographical references and index. 
520    "Scientific arguments--and indeed arguments in most 
       disciplines--depend on visuals and other nontextual 
       elements; however, most models of argumentation typically 
       neglect these important resources. In Assembling Arguments,
       Jonathan Buehl offers a concentrated study of scientific 
       argumentation that is sensitive to both the historical and
       theoretical possibilities of multimodal persuasion as it 
       advances two related claims. First, rhetorical theory--
       when augmented with methods for reading nonverbal 
       representations--can provide the analytical tools needed 
       to understand and appreciate multimodal scientific 
       arguments. Second, science--an inherently multimodal 
       enterprise--offers ideal subjects for developing general 
       theories of multimodal rhetoric applicable across fields. 
       In developing these claims, Buehl offers a comprehensive 
       account of scientific persuasion as a multimodal process 
       and develops a simple but productive framework for 
       analyzing and teaching multimodal argumentation. 
       Comprising five case studies, the book provides detailed 
       treatments of argumentation in specific technological and 
       historical contexts: argumentation before World War I, 
       when images circulated by hand and by post; argumentation 
       during the mid-twentieth century, when computers were 
       beginning to bolster scientific inquiry but images 
       remained hand-crafted products; and argumentation at the 
       turn of the twenty-first century--an era of digital 
       revolutions and digital fraud. Each study examines the 
       rhetorical problems and strategies of specific scientists 
       to investigate key issues regarding visualization and 
       argument: 1) establishing new instruments as reliable 
       sources of visual evidence; 2) creating novel arguments 
       from reliable visual evidence; 3) creating novel arguments
       with unreliable visual evidence; 4) preserving the 
       credibility of visualization practices; and 5) creating 
       multimodal artifacts before and in the era of digital 
       circulation. Given the growing enterprise of rhetorical 
       studies and the field's contributions to communication 
       practices in all disciplines, rhetoricians need a 
       comprehensive rhetoric of science--one that accounts for 
       the multimodal arguments that change our relation to 
       reality. Assembling Arguments argues that such rhetoric 
       should enable the interpretation of visual scientific 
       arguments and improve science-writing instruction"--
       |cProvided by publisher. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science|xPhilosophy. 
650  0 Rhetoric|xPhilosophy. 
655  4 Electronic books. 
776 08 |iPrint version:|aBuehl, Jonathan.|tAssembling arguments.
       |dColumbia, South Carolina : The University of South 
       Carolina Press, [2016]|z9781611175615|w(DLC)  2015022498
830  0 Studies in rhetoric/communication. 
856 40 |u
       db=nlebk&AN=973869|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp:// 
948    |d20170505|cEBSCO|tebscoebooksacademic new|lridw 
994    92|bRID