LEADER 00000cam a2200853Ka 4500 
001    ocn773034257 
003    OCoLC 
005    20190405013837.2 
006    m     o  d         
007    cr cnu---unuuu 
008    120117s2011    enkaf   ob    001 0 eng d 
019    763159237|a765126647|a766418214|a767696576|a816873298
       |a819631087|a976481745|a1013593693|a1014196473|a1014400222
       |a1014432408|a1058727987 
020    9781139161367|q(electronic book) 
020    1139161369|q(electronic book) 
020    9780511760228|q(electronic book) 
020    0511760221|q(electronic book) 
020    9781139159319 
020    1139159313 
020    9781139157544 
020    113915754X 
020    1283341093 
020    9781283341097 
020    9786613341099 
020    6613341096 
020    1139160362 
020    9781139160360 
020    1139155792 
020    9781139155793 
020    |z9781107003323 
020    |z1107003326 
020    |z9780521176781 
020    |z0521176786 
024 8  9786613341099 
035    (OCoLC)773034257|z(OCoLC)763159237|z(OCoLC)765126647
       |z(OCoLC)766418214|z(OCoLC)767696576|z(OCoLC)816873298
       |z(OCoLC)819631087|z(OCoLC)976481745|z(OCoLC)1013593693
       |z(OCoLC)1014196473|z(OCoLC)1014400222|z(OCoLC)1014432408
       |z(OCoLC)1058727987 
037    334109|bMIL 
040    N$T|beng|epn|cN$T|dCOO|dE7B|dYDXCP|dOCLCQ|dCAMBR|dOCLCQ
       |dOCLCF|dEBLCP|dCDX|dIDEBK|dDEBSZ|dOCLCQ|dYDX|dOCLCO
       |dCOCUF|dSTF|dMERUC|dLOA|dRRP|dUAB|dZCU|dAU@|dICG|dOCLCQ
       |dVT2|dK6U|dDKC 
049    RIDW 
050  4 Q223|b.S884 2011eb 
070    Q223|b.S884 2011 
072  7 SCI|x075000|2bisacsh 
082 04 501/.4|222 
084    AP 16850|2rvk 
084    KOM 950f|2stub 
084    WIS 620f|2stub 
090    Q223|b.S884 2011eb 
245 00 Successful science communication :|btelling it like it is 
       /|cedited by David J. Bennett, Richard C. Jennings. 
264  1 Cambridge ;|aNew York :|bCambridge University Press,
       |c2011. 
300    1 online resource (xxix, 462 pages, 8 unnumbered pages of 
       color plates) :|billustrations 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
340    |gpolychrome|2rdacc 
347    text file|2rdaft 
504    Includes bibliographical references and index. 
505 00 |tForeword /|rSir Walter Bodmer --|tAuthors' biographies -
       -|tIntroduction: public engagement in an evolving science 
       policy landscape /|rRichard A.L. Jones --|gPart I.|tWhat 
       it Helps to Know Beforehand:|g1.|tDeficits and dialogues: 
       science communication and the public understanding of 
       science in the UK /|rSimon J. Lock;|g2.|tExplaining the 
       world: communicating science through the ages /|rJames 
       Hannam;|g3. Science, truth, and ethics /|rRichard 
       Jennings;|g4.|tPublic's view of science /|rGeorge Gaskell,
       Sally Stares and Nicole Kronberger;|g5.|tCommon language 
       of research /|rTracey Brown;|g6.|tNot 100% sure? The 
       'public' understanding of risk /|rJohn Adams;|g7.|tEthos 
       of science vs. ethics of science communication: on deficit
       and surplus models of science-society interaction /
       |rAlfred Nordmann --|gPart II.|tPolicy Makers, the Media 
       and Public Interest Organisations:|g8.|tResearch and 
       public communication in EU policy and practice /|rMichel 
       Claessens;|g9.|tTackling the climate communication 
       challenge /|rAndrew C. Revkin;|g10.|tDealings with the 
       media /|rStephen White;|g11.|tDealings with the U.S. media
       /|rChris Mooney;|g12.|tRelations with public interest 
       organisations: consumers /|rSue Davies MBE;|g13.
       |tRelations with public interest organisations: patients 
       and families /|rAlastair Kent;|g14.|tRelations with 
       environmental organisations: a very personal story /|rPiet
       Schenkelaars --|gPart III.|tWhat You Can Do and How To Do 
       It:|g15.|tBuilding relations with the various groups /
       |rDavid J. Bennett;|g16.|tFinding the right words: how to 
       shine in radio and television interviews /|rPeter Evans;
       |g17.|tNanotechnology and the media: front page or no 
       story? /|rRichard Hayhurst;|g18.|tPower of the podcast: 
       the Naked Scientists' story /|rChris Smith;|g19.|tSocial 
       web in science communication /|rHayley Birch;|g20.
       |tDealing with dilemmas and societal expectations: a 
       company's response /|rLise Kingo and Susanne Stormer;|g21.
       |tScience festivals /|rNicola Buckley and Sue Hordijenko;
       |g22.|tThings to see and do: how scientific images work /
       |rRikke Schmidt Kj'rgaard;|g23.|tTriple helix: the 
       undergraduate student-run face of science communication /
       |rJames Shepherd;|g24.|tPublic understanding of research: 
       the Open Research Laboratory at the Deutsches Museum /
       |rPaul Hix and Wolfgang M. Heckl;|g25.|t'Imagine': a 
       communication project putting life sciences in the 
       spotlight /|rPatricia Osseweijer and Tanja Klop --|gPart 
       IV.|tAnd Finally, Evaluating and Embedding Science 
       Communication:|g26.|tEvaluating success: how to find out 
       what worked (and what didn't) /|rLaura Grant;|g27.
       |tEffectively embedding science communication in academia:
       a second paradigm shift? /|rMaarten C.A. van der Sanden 
       and Patricia Osseweijer. 
506    Access restricted to Ryerson students, faculty and staff.
       |5CaOTR 
520    "In the 25 years since the 'Bodmer Report' kick-started 
       the public understanding of science movement, there has 
       been something of a revolution in science communication. 
       However, despite the ever-growing demands of the public, 
       policy-makers and the media, many scientists still find it
       difficult to successfully explain and publicise their 
       activities or to understand and respond to people's hopes 
       and concerns about their work. Bringing together 
       experienced and successful science communicators from 
       across the academic, commercial and media worlds, this 
       practical guide fills this gap to provide a one-stop 
       resource covering science communication in its many 
       different forms. The chapters provide vital background 
       knowledge and inspiring ideas for how to deal with 
       different situations and interest groups. Entertaining 
       personal accounts of projects ranging from podcasts, to 
       science festivals, to student-run societies give working 
       examples of how scientists can engage with their audiences
       and demonstrate the key ingredients in successful science 
       communication"--|cProvided by publisher. 
546    English. 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Communication in science.|0https://id.loc.gov/authorities/
       subjects/sh85029094 
650  7 Communication in science.|2fast|0https://id.worldcat.org/
       fast/870268 
655  4 Electronic books. 
655  7 Electronic books.|2lcgft 
700 1  Bennett, David J.|0https://id.loc.gov/authorities/names/
       n2017073934 
700 1  Jennings, Richard C.|0https://id.loc.gov/authorities/names
       /n2011010977 
776 08 |iPrint version:|tSuccessful science communication.
       |dCambridge ; New York : Cambridge University Press, 2011
       |z9781107003323|w(DLC)  2011007354|w(OCoLC)708761638 
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
       search.ebscohost.com/login.aspx?direct=true&scope=site&
       db=nlebk&AN=408824|zOnline eBook via EBSCO. Access 
       restricted to current Rider University students, faculty, 
       and staff. 
856 42 |3Instructions for reading/downloading the EBSCO version 
       of this eBook|uhttp://guides.rider.edu/ebooks/ebsco 
901    MARCIVE 20231220 
948    |d20190507|cEBSCO|tEBSCOebooksacademic NEW 4-5-19 7552
       |lridw 
994    92|bRID