LEADER 00000cam a2200841 c 4500 001 on1198892663 003 OCoLC 005 20210410012935.8 006 m o d 007 cr cn||||||||| 008 201005s2020 ncua ob 001 0 eng d 020 9781469660769|qelectronic book 020 1469660768|qelectronic book 020 9781469660752|qelectronic book 020 146966075X|qelectronic book 020 |z9781469660738 020 |z1469660733 020 |z9781469660745 020 |z1469660741 035 (OCoLC)1198892663 037 22573/ctv1032mc3|bJSTOR 037 A37BAE16-129C-432F-BEA3-A3BEC31E8558|bOverDrive, Inc. |nhttp://www.overdrive.com 040 YDX|beng|erda|epn|cYDX|dOCLCO|dP@U|dN$T|dEBLCP|dOCLCF |dUKAHL|dJSTOR|dOCLCO|dTEFOD|dNOC|dCUV 043 n-us--- 049 RIDW 050 04 HF6161.F616|bC66 2020eb 072 7 SOC|x022000|2bisacsh 072 7 CKB|x041000|2bisacsh 072 7 SOC|x032000|2bisacsh 072 7 SOC|x052000|2bisacsh 082 04 659.19/6413|223 090 HF6161.F616|bC66 2020eb 100 1 Contois, Emily J. H.,|0https://id.loc.gov/authorities/ names/no2020041993|eauthor. 245 10 Diners, dudes, and diets|bhow gender and power collide in food media and culture /|cEmily J.H. Contois. 264 1 Chapel Hill|bUniversity of North Carolina Press|c2020. 300 1 online resource :|billustrations. 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 490 1 Studies in United States culture 504 Includes bibliographical references and index. 505 0 Preface: these are the stakes -- Introduction: gender, consumption, and the Great Recession era of corporate food marketing -- Crafting dude food media: from advertising to men's cookbooks -- Creating a dude chef: Food Network's Guy Fieri -- Producing food for dudes: the masculinization of diet soda & yogurt -- Marketing diets to dudes: health, bodies & selves on Weight Watchers -- Conclusion: dude, what happened? 520 "In Diner, dudes, and diets, Emily Contois examines contemporary food culture and a variety of its consumer products to reveal how the food, marketing, and media industries sought to create new markets by catering to men through the idea of 'the dude.' Contois identifies today's 'dude masculinity' as arising from a late twentieth- century crisis in traditional gender roles at a time of major social, cultural, and economic change. Though the term 'dude' originated in the late nineteenth century as a term for dandyish men overly concerned with fashionable appearance, Contois defines today's dude as a man who doesn't meet traditional standards of economic and social success or manly self-control but nevertheless retains a degree of masculine privilege. As Contois shows, food culture has been on the front lines of producing and deploying this dude masculinity. Her study uses methods from history, media studies, and gender studies, and she draws on a broad popular culture archive that includes print media, television, social media, and sports talk radio"--|cProvided by publisher 588 0 Print version record 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 648 7 21st century|2fast 648 7 2000-2099|2fast 650 0 Men|zUnited States|0https://id.loc.gov/authorities/ subjects/sh88002189|xSocial life and customs|y21st century.|0https://id.loc.gov/authorities/subjects/ sh2001008644 650 0 Food habits|zUnited States|xHistory|0https://id.loc.gov/ authorities/subjects/sh2008120942|y21st century.|0https:// id.loc.gov/authorities/subjects/sh2002012478 650 0 Men in advertising|0https://id.loc.gov/authorities/ subjects/sh97001458|zUnited States|0https://id.loc.gov/ authorities/names/n78095330-781|xHistory|y21st century. |0https://id.loc.gov/authorities/subjects/sh2002006168 650 0 Advertising|xFood|0https://id.loc.gov/authorities/subjects /sh85001125|zUnited States|0https://id.loc.gov/authorities /names/n78095330-781|xHistory|y21st century.|0https:// id.loc.gov/authorities/subjects/sh2002006168 650 7 Men.|2fast|0https://id.worldcat.org/fast/1015978 650 7 Manners and customs.|2fast|0https://id.worldcat.org/fast/ 1007815 650 7 Food habits.|2fast|0https://id.worldcat.org/fast/930807 650 7 History.|2fast|0https://id.worldcat.org/fast/958235 650 7 Men in advertising.|2fast|0https://id.worldcat.org/fast/ 1016047 650 7 Advertising|xFood.|2fast|0https://id.worldcat.org/fast/ 797643 650 7 Men.|2homoit|0https://homosaurus.org/v3/homoit0001008 651 7 United States.|2fast|0https://id.worldcat.org/fast/1204155 655 0 Electronic books. 655 4 Electronic books. 655 7 History.|2fast|0https://id.worldcat.org/fast/1411628 776 08 |iPrint version|aContois, Emily J. H.|tDiners, dudes, and diets|dChapel Hill : The University of North Carolina Press, 2020|z9781469660738|w(DLC) 2020013479 |w(OCoLC)1147885966 830 0 Studies in United States culture.|0https://id.loc.gov/ authorities/names/no2016026871 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=2432654|zOnline ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20210519|cEBSCO|tEBSCOebooksacademic NEW April 9 4115 |lridw 994 92|bRID