LEADER 00000cam a2200853Mi 4500 001 ocn898423674 003 OCoLC 005 20220114043859.0 006 m o d 007 cr |n||||||||| 008 141221s2014 nyua ob 001 0 eng d 010 2014024572 019 1044686659|a1053516668|a1059228722|a1060925732|a1073081619 |a1175626785 020 9780814707999|q(electronic book) 020 0814707998|q(electronic book) 020 |z9780814708323 020 |z0814708323 020 |z9781479890958 020 |z1479890952 035 (OCoLC)898423674|z(OCoLC)1044686659|z(OCoLC)1053516668 |z(OCoLC)1059228722|z(OCoLC)1060925732|z(OCoLC)1073081619 |z(OCoLC)1175626785 037 22573/ctt8r02pk|bJSTOR 040 YDXCP|beng|erda|epn|cYDXCP|dOCLCQ|dOCLCO|dP@U|dOCLCF |dJSTOR|dE7B|dEBLCP|dN$T|dVLB|dCUS|dOCLCQ|dIOG|dCEF|dJBG |dINT|dAU@|dOCLCQ|dYDX|dOCLCO|dMM9|dUX1|dOCLCQ 043 n-us--- 049 RIDW 050 4 BR563.N4|bM37 2014eb 072 7 REL000000|2bisacsh 072 7 PER008010|2bisacsh 072 7 SOC001000|2bisacsh 072 7 REL|x012110|2bisacsh 072 7 REL|x070000|2bisacsh 082 04 261.5/208996073|223 084 REL000000|aSOC001000|aPER008010|2bisacsh 090 BR563.N4|bM37 2014eb 100 1 Martin, Lerone A.,|0https://id.loc.gov/authorities/names/ n2014048652|eauthor. 245 10 Preaching on wax :|bthe phonograph and the shaping of modern African American religion /|cLerone A. Martin. 264 1 New York :|bNew York University Press,|c[2014] 300 1 online resource (xvii, 243 pages .) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 347 data file|2rda 490 1 Religion, race, and ethnicity 504 Includes bibliographical references and index. 505 0 Cover -- PREACHING ON WAX -- Title -- Copyright -- Dedication -- Contents -- List of Figures -- Acknowledgments -- Authorâ€?s Note -- Introduction: Phonograph Religion -- 1. “The Machine Which Talks!â€?: The Phonograph in American Life and Culture -- 2. “Ragtime Music, Ragtime Moralsâ€?: Race Records and the Problem of Amusement -- 3. Selling to the Souls of Black Folk: The Commodification of African American Sermons -- 4. Apostles of Modernity: Phonograph Religion and the Roots of Popular Black Religious Broadcasting 505 8 5. A New Preacher for a New Negro: Phonograph Religion and the New Black Social Authority 6. “Say Good-Bye to Chain Stores!â€?: Recorded Sermons and Protest -- Conclusion: Let the Record Play! Communication and Continuity in African American Religion and Culture -- Notes -- Bibliography -- Index -- About the Author 520 "From 1925 to 1941, approximately one hundred African American clergymen teamed up with leading record labels such as Columbia, Paramount, Victor-RCA to record and sell their sermons on wax. While white clerics of the era, such as Aimee Semple McPherson and Charles Fuller, became religious entrepreneurs and celebrities through their pioneering use of radio, black clergy were largely marginalized from radio. Instead, they relied on other means to get their message out, teaming up with corporate titans of the phonograph industry to package and distribute their old-time gospel messages across the country. Their nationally marketed folk sermons received an enthusiastic welcome by consumers, at times even outselling top billing jazz and blues artists such as Bessie Smith and Ma Rainey. These phonograph preachers significantly shaped the development of black religion during the interwar period, playing a crucial role in establishing the contemporary religious practices of commodification, broadcasting, and celebrity. Yet, the fame and reach of these nationwide media ministries came at a price, as phonograph preachers became subject to the principles of corporate America. In Preaching on Wax, Lerone A. Martin offers the first full-length account of the oft-overlooked religious history of the phonograph industry. He explains why a critical mass of African American ministers teamed up with the major phonograph labels of the day, how and why black consumers eagerly purchased their religious records, and how this phonograph religion significantly contributed to the shaping of modern African American Christianity"--|cProvided by publisher. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 African Americans|xReligion.|0https://id.loc.gov/ authorities/subjects/sh85001980 650 0 Phonograph.|0https://id.loc.gov/authorities/subjects/ sh85101060 650 0 Radio broadcasting|xReligious aspects.|0https://id.loc.gov /authorities/subjects/sh85110455 650 7 African Americans|xReligion.|2fast|0https:// id.worldcat.org/fast/799689 650 7 Phonograph.|2fast|0https://id.worldcat.org/fast/1061283 650 7 Radio broadcasting|xReligious aspects.|2fast|0https:// id.worldcat.org/fast/1087262 650 7 RELIGION|xGeneral.|2bisacsh 650 7 SOCIAL SCIENCE|xEthnic Studies|xAfrican American Studies. |2bisacsh 650 7 PERFORMING ARTS|xRadio|xHistory & Criticism.|2bisacsh 650 7 RELIGION|xChristian Life|xSocial Issues.|2bisacsh 650 7 RELIGION|xChristianity|xGeneral.|2bisacsh 650 7 Schwarze.|2gnd 650 7 Mission.|2gnd 650 7 Phonograph.|2gnd 650 7 Hörfunk.|2gnd 651 7 USA.|2gnd 655 4 Electronic books. 776 08 |iPrint version:|z9780814708323|z0814708323|w(DLC) 2014024572|w(OCoLC)876883230 830 0 Religion, race, and ethnicity.|0https://id.loc.gov/ authorities/names/n99281979 856 40 |uhttps://rider.idm.oclc.org/login?url=https:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=1021029|zOnline ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading the EBSCO version of this ebook|uhttp://guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20220127|cEBSCO|tEBSCOebooksacademic NEW 6019|lridw 994 92|bRID