| Description |
1 online resource (xvi, 431 pages). |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Discourse approaches to politics, society, and culture,
1569-9463 ;
v. 23
|
|
Discourse approaches to politics, society, and culture ; v. 23.
1569-9463
|
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Washing the Brain -- Metaphor and Hidden Ideology; Editorial page; Title page; LCC data; Dedication; Typographical conventions; Table of contents; List of tables; List of figures; Preface; section 1; chapter 2; Metaphors of power; chapter 3; Metaphors for humans and the living world; chapter 4; Humans as animals, literal or metaphorical?; chapter 5; Interactions between metaphor themes; Introduction to section 2; chapter 6; Are metaphorical themes universal?; chapter 7; Grammar, metaphor and ecology; chapter 8; Capitalism and the developmentof ideological metaphors; Bibliography; Main index. |
| Summary |
Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently univ. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Ideology.
|
|
Ideology. |
|
Metaphor.
|
|
Metaphor. |
|
English language -- Rhetoric.
|
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English language -- Rhetoric. |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: Goatly, Andrew, 1950- Washing the brain. Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2007 (DLC) 2006052616 |
| ISBN |
9789027292933 (electronic book) |
|
9027292930 (electronic book) |
|
9789027227133 |
|
9027227136 |
|
9027227209 |
|
9789027227201 |
|
