| Description |
xxvii, 324 pages ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 301-303) and index. |
| Summary |
Consider the culture of the twenty-first century: Each morning, you hear a half-dozen ads on the radio before your feet touch the floor. By the end of the day, hundreds, perhaps thousands, of marketing messages have targeted you. And yet little is understood about how marketing affects our lives and society. Enter the two authors of this book, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all: "Think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That is the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between." From the early players to the Mad Men of the 1960s and beyond, this book provides an entertaining and eye-opening look at a world driven by marketing. |
| Contents |
I, Me, We -- What hath God wrought -- Clutter -- Breaking the contract -- The rise and fall and rise of branded entertainment -- Persuading yoots -- The YouTube revolution -- Guerrillas in our midst -- The lesson of Clark Gable's undershirt -- The language of persuasion -- A sense of persuasion -- The human face of persuasion -- The long and short of it -- The wall of cynicism. |
| Subject |
Advertising -- Social aspects.
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Advertising -- Social aspects. |
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Marketing -- Social aspects.
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Marketing -- Social aspects. |
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Mass media and culture.
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Mass media and culture. |
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Persuasion (Psychology)
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Persuasion (Psychology) |
| Added Author |
Tennant, Mike.
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| ISBN |
9781582435800 |
|
1582435804 |
|
9781582437248 |
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1582437246 |
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