Title Case studies on marketing in the Indian context / by Kisholoy Roy.

Publication Info.

Online access
Online ebook via EBSCO. Access restricted to current Rider University students, faculty, and staff.
Instructions for reading/downloading the EBSCO version of this ebook

Item Status

Edition	First edition.
Description	1 online resource
Physical Medium	polychrome
Description	text file
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Product management.
	Product management.
	Service industries -- Marketing -- Case studies.
	Service industries -- Marketing.
Genre/Form	Case studies.
Subject	Marketing.
	Marketing.
	Sales management -- Case studies.
	Sales management.
Genre/Form	Electronic books.
	Case studies.
ISBN	9789385750670