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Introduction: The case of China's public diplomacy; the design of the study : questions and assumptions; the selection of case studies; overview of the chapters -- How to understand public diplomacy : an analytical framework -- Assets and liabilities for China's public diplomacy -- The Chinese debate on public diplomacy -- China's public diplomacy system -- China's public diplomacy strategies : Asia and Africa -- Proactive public diplomacy : events -- Reactive public diplomacy : crises -- The reception of China's public diplomacy -- Conclusion: The importance China attaches to public diplomacy; the impact of China's authoritarian political system; state-centeredness; media control and censorship; other impacts; the impact of Chinese culture on public diplomacy; a strategic and holistic approach; communication patterns; evolution and challenges; issues for future research.
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