Title Messaging for engineering : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.

Publication Info.	Washington, District of Columbia : National Academies Press, [2013]
	©2013

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Description	1 online resource (96 pages) : illustrations (chiefly color)
	Public relations language
Physical Medium	polychrome
Description	text file
Note	"This publication builds on the 2008 NAE publication, Changing the conversation : messages for improving public understanding of engineering"--Preface.
Bibliography	Includes bibliographical references.
Contents	1. Introduction -- The Value of Public Understanding of Engineering -- Changing the Conversation -- The Challenges of Rebranding -- Changing the Conversation : From Research to Action -- Outline of This Report -- Audiences for This Report -- 2. What Has Been Accomplished? -- Messaging Based On Changing the Conversation -- Messaging in the Spirit of Changing the Conversation -- Creation of New Tools and Resources -- 3. Call to Action -- The Basics -- Sector-Specific Actions -- Other Opportunities -- Conclusion -- Appendix A: Biographies of Committee Members -- Appendix B: Workshop Agenda -- Appendix C: List of Participants.
Local Note	eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject	Communication in engineering.
	Communication in engineering.
	Engineering -- Social aspects -- United States.
	Engineering -- Social aspects.
	United States.
	Engineering.
	Engineers -- Public relations -- United States.
	Engineers.
Genre/Form	Electronic books.
	Electronic books.
Added Author	National Academy of Engineering. Committee on Implementing Engineering Messages, issuing body.
	National Academy of Engineering, issuing body.
	National Academy of Engineering. Committee on Public Understanding of Engineering Messages. Changing the conversation.
Other Form:	Print version: Messaging for engineering : from research to action. Washington, District of Columbia : National Academies Press, [2013] xii, 82 pages ; 23 cm 9780309261807 (DLC) 10863951
ISBN	9780309261814 (electronic book)
	0309261813 (electronic book)
	9780309261807 (paperback)
	0309261805 (paperback)

Title Messaging for engineering : from research to action / Committee on Implementing Engineering Messages, National Academy of Engineering of the National Academies.

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