| Description |
1 online resource (1 online resource (vii, 227 pages)) : illustrations, digital file |
| Physical Medium |
polychrome |
| Description |
text file |
| Note |
Title from PDF title page (viewed December 13, 2011). |
| Bibliography |
Includes bibliographical references (pages 219-227). |
| Contents |
Notes on the text -- Preface. |
|
Part 1. You, two point oh! -- Chapter 1. Content is king -- And the nerds said, "Let there be content" -- The road to hell is paved with content sharing -- It takes a village to make a filter -- Summary -- Chapter 2. How did we get here? -- The web as a platform -- Free-king out -- The long tail -- Social media is boring -- Five rules for the next generation of content -- Summary -- Chapter 3. You are what you produce -- Woe to the gatekeepers, an endangered species -- Trust agents to the rescue -- "Your 2.0" should be your New Year's resolution -- Inflection point -- Old media gets new: a case study in remarkable content -- Summary -- Chapter 4. If I only had a (whole) brain -- A whole new mind -- Picture this -- SUCCES -- Summary. |
|
Part 2. The skills -- Chapter 5. Get your gear ready -- Welcome to the machine -- Executing the playbook -- Permission to be remarkable -- Summary -- Chapter 6. Web apprentice -- Creating a huge digital footprint -- Do you have a flag? -- Master of your domain -- Domain, web, and e-mail hosting explained -- Just add water -- Kick it up a notch -- Summary -- Chapter 7. Designer -- Thanks for the visual -- Simplicity and restraint -- Avoid crap with CRAP -- Typography -- Color -- Summary -- Chapter 8. Storyteller -- If I only had a story -- When logic fails, try emotion -- Ancient Chinese secret -- Designing with words -- Baiting, hooking, and reeling -- Summary -- Chapter 9. Marketer -- Red pill or blue pill? -- Be yourself. Everyone else is taken -- Nobody cares -- Interview with Brian Halligan -- Chapter 10. Putting it together -- If you build it -- Now what? -- Go forth and fail. |
|
Resources -- Recommended reading -- References. |
| Summary |
Everyone knows about the rising phenomena of social media, but what does that have to do with you, the engineer? What about engineers looking for employment? And can you really push your consultancy business, publication, and more to establish your own personal brand? Do engineering companies really need social media? Social networks are both a blessing and a curse to the engineer and scientist. The blessings are apparent: the abundance of free applications and their increasing mobility and transportability. The curse is that creating interesting and compelling content on these user-driven systems is best served by right-brain skills. But most engineers and scientists are left-brain oriented, and have generally shunned the right-brain skills like graphic design and creative writing as being indulgent and time wasting. This new book shows you how to develop better "right brain" skills and apply them to social media like Facebook, Twitter, LinkedIn and others, where so much professional communication, marketing, promoting and even collaborative technical work is taking place today. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Social media.
|
|
Social media. |
|
Communication in engineering.
|
|
Communication in engineering. |
| Genre/Form |
Electronic books.
|
| Subject |
Social media. |
| Other Form: |
Print version: 1606502514 9781606502518 |
| ISBN |
1606502530 (electronic book) |
|
9781606502532 (electronic book) |
|
1606502514 (print) |
|
9781606502518 (print) |
| Standard No. |
10.5643/9781606502532 |
|
