| Description |
1 online resource (xi, 351 pages) : illustrations |
| Physical Medium |
polychrome |
| Description |
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Introduction -- 2. Our Mental Models Approach -- 3. Creating an Expert Model of the Risk -- 4. Mental Models Interviews -- 5. Confirmatory Questionnaires -- 6. Development and Evaluation of Communications -- 7. Case Studies: Applications to Environmental Risks -- 8. A Mental Models Approach to HIV/AIDS -- 9. Some Concluding Thoughts -- App. A. Brochure on global warming and climate change -- App. B. Brochure on fields from electric power -- App. C. Risk communication materials on HIV/AIDS -- App. D. Sample transcripts of mental model interviews. |
| Summary |
"People today must take decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some of the issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts hoping to serve the public by providing information about risks. |
|
The procedure uses approaches from risk and decision analysis to identity the most relevant information; it also uses approaches from psychology and communication theory to ensure that its message is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics."--Jacket. |
| Local Note |
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America |
| Subject |
Risk communication.
|
|
Risk communication. |
| Genre/Form |
Electronic books.
|
| Added Author |
Morgan, M. Granger (Millett Granger), 1941-
|
| Other Form: |
Print version: Risk communication. Cambridge ; New York : Cambridge University Press, 2002 (DLC) 00067448 |
| ISBN |
0511063458 (electronic book) |
|
9780511063459 (electronic book) |
|
0511174632 (electronic book) |
|
9780511174636 (electronic book) |
|
9780511814679 (electronic book) |
|
0511814674 (electronic book) |
|
9780511071911 (electronic book) |
|
0511071914 (electronic book) |
|
1280418257 |
|
9781280418259 |
|
9780511057120 |
|
0511057121 |
|
0521802237 |
|
0521002567 (paperback) |
|
9780521802239 |
|
9780521002561 |
|
