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Author Flynn, Nancy, 1956-

Title Blog rules : a business guide to managing policy, public relations, and legal issues / Nancy Flynn.

Publication Info. New York : AMACOM, American Management Association, [2006]

Item Status

Description 1 online resource (xii, 226 pages)
Physical Medium polychrome
Description text file
Bibliography Includes bibliographical references (pages 199-214) and index.
Contents The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
Local Note eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - North America
Subject Business communication -- Blogs.
Business communication -- Blogs.
Customer relations -- Technological innovations.
Customer relations.
Technological innovations.
Corporate culture.
Corporate culture.
Genre/Form Electronic books.
Subject Blogs.
Other Form: Print version: Flynn, Nancy, 1956- Blog rules. New York : AMACOM, American Management Association, ©2006 0814473555 (DLC) 2006002362 (OCoLC)63297596
ISBN 0814429505 (electronic book)
9780814429501 (electronic book)