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005    20070313151956.0 
008    060126t20062006nyu      b    001 0 eng   
010      2006002362 
020    0814473555 
024 3  9780814473559 
035    (OCoLC)ocm63297596 
035    424351 
040    DLC|beng|cDLC|dBAKER|dC#P|dNLGGC|dVP@|dIG#|dYDXCP 
042    pcc 
049    RIDM 
050 00 HD30.37|b.F59 2006 
082 00 659.2|222 
084    54.84|2bcl 
090    HD30.37 .F59 2006 
100 1  Flynn, Nancy,|d1956-|0https://id.loc.gov/authorities/names
       /n99280527 
245 10 Blog rules :|ba business guide to managing policy, public 
       relations, and legal issues /|cNancy Flynn. 
264  1 New York :|bAMACOM, American Management Association,
       |c[2006] 
264  4 |c©2006 
300    xii, 226 pages ;|c23 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages 199-214) and 
       index. 
505 0  The case for strategic blog management -- Why blog rules? 
       -- Blogs pose unprecedented risks to business -- Start 
       with a clear objective: why blog? -- Proceed with caution:
       self-assessment for would-be business bloggers -- Legal 
       risks and regulatory rules in the blogosphere: why every 
       employer must establish blog policies and procedures -- 
       Treat blog posts as business records -- Blogs create 
       million-dollar (sometimes billion-dollar) legal headaches 
       for employers -- Shhh! Blogs put trade secrets and 
       confidential information at risk -- Blog best practices 
       for public companies and regulated firms -- Designing and 
       implementing effective blog rules and policies -- Use 
       written blog rules and policy to control content, maximize
       compliance, and reduce liabilities -- Communication is key
       to compliance: train, train, and train some more -- The 
       blog is all about content -- Content can make-or break-
       your blog and your business -- Managing and editing 
       writers' posts and readers' comments -- Blog etiquette, or
       netiquette : twelve tips for help maximize civil discourse
       -- Battling comment spam and splog -- Blog backlash: 
       employers fight back with lawsuits and pink slips -- 
       Employee-bloggers beware 1: Blogging can get you fired! --
       Employee-bloggers beware 2: Blogging can get you sued! -- 
       How to blog without getting fired: eight tips for bloggers
       who want to keep their jobs and stay out of court -- 
       Public relations in the blogosphere : telling your story, 
       recruiting customer evangelists, positioning CEO bloggers 
       -- The rules of engagement have changed : blogs make it 
       harder to control your message and your brand -- Spreading
       the word and selling the brand through customer 
       evangelists and brand bloggers -- Positioning the CEO-
       blogger as opinion leader -- Managing your reputation in 
       the blogosphere -- You've been blogged: how to prepare for
       -and respond to-an attack in the blogosphere -- Best 
       practices help keep blog storms at bay -- Putting business
       blogs to work: IBM and Edelman share blog secrets, 
       strategies, and success stories -- Q&A with IBM : blog 
       central keeps IBM employees at the forefront of technology
       -- IBM's blogging policy and guidelines -- Q&A with 
       Edelman -- Edelman's principles and code of conduct : 
       maintaining a weblog -- Appendix A: thirty-six blog rules:
       best practices to keep you out of court with your 
       corporate reputation intact -- Appendix B: Sample blog 
       policies. 
650  0 Business communication|xBlogs.|0https://id.loc.gov/
       authorities/subjects/sh2010003014 
650  0 Customer relations|0https://id.loc.gov/authorities/
       subjects/sh85034963|xTechnological innovations.|0https://
       id.loc.gov/authorities/subjects/sh2001009095 
650  0 Corporate culture.|0https://id.loc.gov/authorities/
       subjects/sh85032896 
650  7 Business communication|xBlogs.|2fast|0https://
       id.worldcat.org/fast/1750632 
650  7 Customer relations.|2fast|0https://id.worldcat.org/fast/
       885533 
650  7 Technological innovations.|2fast|0https://id.worldcat.org/
       fast/1145002 
650  7 Corporate culture.|2fast|0https://id.worldcat.org/fast/
       879624 
655  7 Blogs.|2lcgft|0https://id.loc.gov/authorities/genreForms/
       gf2014026051 
655  7 Blogs.|2fast|0https://id.worldcat.org/fast/1692825 
856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip067
       /2006002362.html 
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