LEADER 00000cam a22005174a 4500 001 ocm63297596 005 20070313151956.0 008 060126t20062006nyu b 001 0 eng 010 2006002362 020 0814473555 024 3 9780814473559 035 (OCoLC)ocm63297596 035 424351 040 DLC|beng|cDLC|dBAKER|dC#P|dNLGGC|dVP@|dIG#|dYDXCP 042 pcc 049 RIDM 050 00 HD30.37|b.F59 2006 082 00 659.2|222 084 54.84|2bcl 090 HD30.37 .F59 2006 100 1 Flynn, Nancy,|d1956-|0https://id.loc.gov/authorities/names /n99280527 245 10 Blog rules :|ba business guide to managing policy, public relations, and legal issues /|cNancy Flynn. 264 1 New York :|bAMACOM, American Management Association, |c[2006] 264 4 |c©2006 300 xii, 226 pages ;|c23 cm 336 text|btxt|2rdacontent 337 unmediated|bn|2rdamedia 338 volume|bnc|2rdacarrier 504 Includes bibliographical references (pages 199-214) and index. 505 0 The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break- your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO- blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for -and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. 650 0 Business communication|xBlogs.|0https://id.loc.gov/ authorities/subjects/sh2010003014 650 0 Customer relations|0https://id.loc.gov/authorities/ subjects/sh85034963|xTechnological innovations.|0https:// id.loc.gov/authorities/subjects/sh2001009095 650 0 Corporate culture.|0https://id.loc.gov/authorities/ subjects/sh85032896 650 7 Business communication|xBlogs.|2fast|0https:// id.worldcat.org/fast/1750632 650 7 Customer relations.|2fast|0https://id.worldcat.org/fast/ 885533 650 7 Technological innovations.|2fast|0https://id.worldcat.org/ fast/1145002 650 7 Corporate culture.|2fast|0https://id.worldcat.org/fast/ 879624 655 7 Blogs.|2lcgft|0https://id.loc.gov/authorities/genreForms/ gf2014026051 655 7 Blogs.|2fast|0https://id.worldcat.org/fast/1692825 856 41 |3Table of contents|uhttp://www.loc.gov/catdir/toc/ecip067 /2006002362.html 901 MARCIVE 20231220 935 424351 994 C0|bRID
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