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LEADER 00000cam a22006014a 4500 
001    ocm71213561  
003    OCoLC 
005    20160527040544.8 
006    m     o  d         
007    cr cnu---unuuu 
008    060830s2006    nyu     ob    001 0 eng d 
019    243597974 
020    0814429505|q(electronic bk.) 
020    9780814429501|q(electronic bk.) 
020    0814473555 
020    9780814473559 
035    (OCoLC)71213561|z(OCoLC)243597974 
040    N$T|beng|epn|cN$T|dYDXCP|dOCLCG|dOCLCQ|dIDEBK|dOCLCQ
049    RIDW 
050  4 HD30.37|b.F59 2006eb 
072  7 BUS|x052000|2bisacsh 
082 04 659.2|222 
090    HD30.37|b.F59 2006eb 
100 1  Flynn, Nancy,|d1956- 
245 10 Blog rules :|ba business guide to managing policy, public 
       relations, and legal issues /|cNancy Flynn. 
260    New York :|bAMACOM, American Management Association,
300    1 online resource (xii, 226 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
504    Includes bibliographical references (pages 199-214) and 
505 0  The case for strategic blog management -- Why blog rules? 
       -- Blogs pose unprecedented risks to business -- Start 
       with a clear objective: why blog? -- Proceed with caution:
       self-assessment for would-be business bloggers -- Legal 
       risks and regulatory rules in the blogosphere: why every 
       employer must establish blog policies and procedures -- 
       Treat blog posts as business records -- Blogs create 
       million-dollar (sometimes billion-dollar) legal headaches 
       for employers -- Shhh! Blogs put trade secrets and 
       confidential information at risk -- Blog best practices 
       for public companies and regulated firms -- Designing and 
       implementing effective blog rules and policies -- Use 
       written blog rules and policy to control content, maximize
       compliance, and reduce liabilities -- Communication is key
       to compliance: train, train, and train some more -- The 
       blog is all about content -- Content can make-or break-
       your blog and your business -- Managing and editing 
       writers' posts and readers' comments -- Blog etiquette, or
       netiquette : twelve tips for help maximize civil discourse
       -- Battling comment spam and splog -- Blog backlash: 
       employers fight back with lawsuits and pink slips -- 
       Employee-bloggers beware 1: Blogging can get you fired! --
       Employee-bloggers beware 2: Blogging can get you sued! -- 
       How to blog without getting fired: eight tips for bloggers
       who want to keep their jobs and stay out of court -- 
       Public relations in the blogosphere : telling your story, 
       recruiting customer evangelists, positioning CEO bloggers 
       -- The rules of engagement have changed : blogs make it 
       harder to control your message and your brand -- Spreading
       the word and selling the brand through customer 
       evangelists and brand bloggers -- Positioning the CEO-
       blogger as opinion leader -- Managing your reputation in 
       the blogosphere -- You've been blogged: how to prepare for
       -and respond to-an attack in the blogosphere -- Best 
       practices help keep blog storms at bay -- Putting business
       blogs to work: IBM and Edelman share blog secrets, 
       strategies, and success stories -- Q & A with IBM : blog 
       central keeps IBM employees at the forefront of technology
       -- IBM's blogging policy and guidelines -- Q & A with 
       Edelman -- Edelman's principles and code of conduct : 
       maintaining a weblog -- Appendix A: thirty-six blog rules:
       best practices to keep you out of court with your 
       corporate reputation intact -- Appendix B: Sample blog 
588 0  Print version record. 
590    eBooks on EBSCOhost|bEBSCO eBook Subscription Academic 
       Collection - North America 
650  0 Business communication|xBlogs. 
650  0 Customer relations|xTechnological innovations. 
650  0 Blogs. 
650  0 Corporate culture. 
655  4 Electronic books. 
776 08 |iPrint version:|aFlynn, Nancy, 1956-|tBlog rules.|dNew 
       York : AMACOM, American Management Association, ©2006
       |z0814473555|w(DLC)  2006002362|w(OCoLC)63297596 
856 40 |u
       db=nlebk&AN=164969|zOnline eBook. Access restricted to 
       current Rider University students, faculty, and staff. 
856 42 |3Instructions for reading/downloading this eBook|uhttp:// 
948    |d20160615|cEBSCO|tebscoebooksacademic|lridw 
994    92|bRID