LEADER 00000cam a22006374a 4500 001 ocm71213561 003 OCoLC 005 20160527040544.8 006 m o d 007 cr cnu---unuuu 008 060830s2006 nyu ob 001 0 eng d 019 243597974 020 0814429505|q(electronic book) 020 9780814429501|q(electronic book) 020 0814473555 020 9780814473559 035 (OCoLC)71213561|z(OCoLC)243597974 040 N$T|beng|epn|cN$T|dYDXCP|dOCLCG|dOCLCQ|dIDEBK|dOCLCQ |dNLGGC|dOCLCO|dOCLCQ|dSFB|dB24X7|dOCLCQ 049 RIDW 050 4 HD30.37|b.F59 2006eb 072 7 BUS|x052000|2bisacsh 082 04 659.2|222 090 HD30.37|b.F59 2006eb 100 1 Flynn, Nancy,|d1956-|0https://id.loc.gov/authorities/names /n99280527 245 10 Blog rules :|ba business guide to managing policy, public relations, and legal issues /|cNancy Flynn. 264 1 New York :|bAMACOM, American Management Association, |c[2006] 264 4 |c©2006 300 1 online resource (xii, 226 pages) 336 text|btxt|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 340 |gpolychrome|2rdacc 347 text file|2rdaft 504 Includes bibliographical references (pages 199-214) and index. 505 0 The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break- your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO- blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for -and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman share blog secrets, strategies, and success stories -- Q & A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q & A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies. 588 0 Print version record. 590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic Collection - North America 650 0 Business communication|xBlogs.|0https://id.loc.gov/ authorities/subjects/sh2010003014 650 0 Customer relations|0https://id.loc.gov/authorities/ subjects/sh85034963|xTechnological innovations.|0https:// id.loc.gov/authorities/subjects/sh2001009095 650 0 Blogs.|0https://id.loc.gov/authorities/subjects/ sh2003004628 650 0 Corporate culture.|0https://id.loc.gov/authorities/ subjects/sh85032896 650 7 Business communication|xBlogs.|2fast|0https:// id.worldcat.org/fast/1750632 650 7 Customer relations.|2fast|0https://id.worldcat.org/fast/ 885533 650 7 Technological innovations.|2fast|0https://id.worldcat.org/ fast/1145002 650 7 Blogs.|2fast|0https://id.worldcat.org/fast/1429931 650 7 Corporate culture.|2fast|0https://id.worldcat.org/fast/ 879624 650 7 Blogs.|2homoit|0https://homosaurus.org/v3/homoit0000210 655 4 Electronic books. 776 08 |iPrint version:|aFlynn, Nancy, 1956-|tBlog rules.|dNew York : AMACOM, American Management Association, ©2006 |z0814473555|w(DLC) 2006002362|w(OCoLC)63297596 856 40 |uhttps://rider.idm.oclc.org/login?url=http:// search.ebscohost.com/login.aspx?direct=true&scope=site& db=nlebk&AN=164969|zOnline eBook. Access restricted to current Rider University students, faculty, and staff. 856 42 |3Instructions for reading/downloading this eBook|uhttp:// guides.rider.edu/ebooks/ebsco 901 MARCIVE 20231220 948 |d20160615|cEBSCO|tebscoebooksacademic|lridw 994 92|bRID