LEADER 00000cam a22006014a 4500
001 ocm71213561
003 OCoLC
005 20160527040544.8
006 m o d
007 cr cnu---unuuu
008 060830s2006 nyu ob 001 0 eng d
019 243597974
020 0814429505|q(electronic bk.)
020 9780814429501|q(electronic bk.)
020 0814473555
020 9780814473559
035 (OCoLC)71213561|z(OCoLC)243597974
040 N$T|beng|epn|cN$T|dYDXCP|dOCLCG|dOCLCQ|dIDEBK|dOCLCQ
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049 RIDW
050 4 HD30.37|b.F59 2006eb
072 7 BUS|x052000|2bisacsh
082 04 659.2|222
090 HD30.37|b.F59 2006eb
100 1 Flynn, Nancy,|d1956-
245 10 Blog rules :|ba business guide to managing policy, public
relations, and legal issues /|cNancy Flynn.
260 New York :|bAMACOM, American Management Association,
|c©2006.
300 1 online resource (xii, 226 pages)
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references (pages 199-214) and
index.
505 0 The case for strategic blog management -- Why blog rules?
-- Blogs pose unprecedented risks to business -- Start
with a clear objective: why blog? -- Proceed with caution:
self-assessment for would-be business bloggers -- Legal
risks and regulatory rules in the blogosphere: why every
employer must establish blog policies and procedures --
Treat blog posts as business records -- Blogs create
million-dollar (sometimes billion-dollar) legal headaches
for employers -- Shhh! Blogs put trade secrets and
confidential information at risk -- Blog best practices
for public companies and regulated firms -- Designing and
implementing effective blog rules and policies -- Use
written blog rules and policy to control content, maximize
compliance, and reduce liabilities -- Communication is key
to compliance: train, train, and train some more -- The
blog is all about content -- Content can make-or break-
your blog and your business -- Managing and editing
writers' posts and readers' comments -- Blog etiquette, or
netiquette : twelve tips for help maximize civil discourse
-- Battling comment spam and splog -- Blog backlash:
employers fight back with lawsuits and pink slips --
Employee-bloggers beware 1: Blogging can get you fired! --
Employee-bloggers beware 2: Blogging can get you sued! --
How to blog without getting fired: eight tips for bloggers
who want to keep their jobs and stay out of court --
Public relations in the blogosphere : telling your story,
recruiting customer evangelists, positioning CEO bloggers
-- The rules of engagement have changed : blogs make it
harder to control your message and your brand -- Spreading
the word and selling the brand through customer
evangelists and brand bloggers -- Positioning the CEO-
blogger as opinion leader -- Managing your reputation in
the blogosphere -- You've been blogged: how to prepare for
-and respond to-an attack in the blogosphere -- Best
practices help keep blog storms at bay -- Putting business
blogs to work: IBM and Edelman share blog secrets,
strategies, and success stories -- Q & A with IBM : blog
central keeps IBM employees at the forefront of technology
-- IBM's blogging policy and guidelines -- Q & A with
Edelman -- Edelman's principles and code of conduct :
maintaining a weblog -- Appendix A: thirty-six blog rules:
best practices to keep you out of court with your
corporate reputation intact -- Appendix B: Sample blog
policies.
588 0 Print version record.
590 eBooks on EBSCOhost|bEBSCO eBook Subscription Academic
Collection - North America
650 0 Business communication|xBlogs.
650 0 Customer relations|xTechnological innovations.
650 0 Blogs.
650 0 Corporate culture.
655 4 Electronic books.
776 08 |iPrint version:|aFlynn, Nancy, 1956-|tBlog rules.|dNew
York : AMACOM, American Management Association, ©2006
|z0814473555|w(DLC) 2006002362|w(OCoLC)63297596
856 40 |uhttps://rider.idm.oclc.org/login?url=http://
search.ebscohost.com/login.aspx?direct=true&scope=site&
db=nlebk&AN=164969|zOnline eBook. Access restricted to
current Rider University students, faculty, and staff.
856 42 |3Instructions for reading/downloading this eBook|uhttp://
guides.rider.edu/ebooks/ebsco
948 |d20160615|cEBSCO|tebscoebooksacademic|lridw
994 92|bRID
