| Description |
xix, 284 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder: is advertising even the answer? ; The vicious cycle ; The end of the line ; A perfect storm is brewing -- The solution: re:think four fundamentals of marketing. Re:think the changing consumer ; Re:think branding ; Re:think advertising: make advertising relevant again ; Re:think the agency: fix the agency mess -- 10 approaches that are transforming the marketing and advertising games. The internet ; Gaming ; On-demand viewing ; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music, mobile, and things that make you go mmmm ; Branded entertainment. |
| Subject |
Advertising -- Psychological aspects.
|
|
Advertising -- Psychological aspects. |
|
Customer relations.
|
|
Customer relations. |
|
Target marketing.
|
|
Target marketing. |
|
Advertising -- Technological innovations.
|
|
Advertising -- Technological innovations. |
|
Advertising. |
|
Interactive marketing.
|
|
Interactive marketing. |
| Indexed Term |
Non-traditional advertising. |
| ISBN |
0471718378 cloth |
|
