| Edition |
First edition. |
| Description |
1 online resource (xxii, 169 pages) : illustrations. |
| Physical Medium |
polychrome |
| Description |
text file |
| Series |
Marketing collection,
2169-3986
|
|
Marketing collection.
2169-3986
|
| Bibliography |
Includes bibliographical references (pages 143-146) and index. |
| Contents |
Part I. Background and basics. Chapter 1. How brand naming works ; Chapter 2. Types of brand names ; Chapter 3. The basic naming process -- Part II. Hundreds of ideas. Chapter 4. The naming brief ; Chapter 5. Getting set up ; Chapter 6. Basic name generation ; Chapter 7. Building out the list -- Part III. Narrowing down to one. Chapter 8. Shortlisting ; Chapter 9. Trademark prescreening ; Chapter 10. Linguistic checks ; Chapter 11. What about the domain? ; Chapter 12. Presenting names ; Chapter 13. Full legal and final selection ; Chapter 14. Securing and launching the new name -- Part IV. Resources. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes (what Phil Knight said when he first heard Nike), tired trends (start-ups with names ending in ly), busted myths (Chevy Nova sold just fine in Mexico), and brand origin stories (the surprising truth behind Ha⁺gen-Dazs). And through interviews withover a dozen other namers, Meyerson has amassed a treasure trove of resources, references, templates, and tools to help you dive deeper into the art and science of naming. So, whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus--not to mention Scrabble--and pick up Brand Naming. |
| Form |
Also available in print. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Subject |
Branding (Marketing)
|
|
Branding (Marketing) |
|
Brand name products.
|
|
Brand name products. |
|
Business names.
|
|
Business names. |
| Indexed Term |
Branding. |
|
Marketing. |
|
Brand naming. |
|
Company naming. |
|
Business naming. |
|
Product naming. |
|
Brand names. |
|
How to name a company. |
|
How to name a product. |
|
Brand identity. |
|
Brand strategy. |
|
Brand consulting. |
|
Small business marketing. |
|
Start-up marketing. |
|
Marketing for entrepreneurs. |
|
Brand management. |
|
Brand marketing. |
|
Verbal identity. |
|
Nomenclature. |
|
Product management. |
|
Product marketing. |
|
Entrepreneurs. |
|
Start-ups. |
|
Small business |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781637421550 |
| ISBN |
9781637421567 e-book |
|
9781637421550 print |
|
